Show Off Full Cup Nursing Bra - Ivory
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Our longest-standing style—loved for a reason. The award-winning Show Off nursing bra delivers buttery-soft comfort, reliable support, and timeless style. With full coverage cotton-lined cups, A-frame nursing support, and a flexible wirefree underbust band, it’s designed to move with you from pregnancy to postpartum. Trusted by generations of mums, now named the best wireless nursing bra by The New York Times.
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Support Level: Medium – the perfect balance of comfort and support for everyday
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Cup Style: Full coverage soft cup, cotton-lined
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Straps & Closure: Fully adjustable straps | wider on larger sizes | 6-hook back closure
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Padding Type: Unpadded with soft cotton lining
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Nursing Clips: Traditional one-handed nursing clips
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Nursing Access: A-frame for discreet support and coverage
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Sizes Available: Bands 32–42 | Cups D–H
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Colour: Ivory
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Care Instructions: Cold wash – treat your favourites with care
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Fabric: Nylon, elastane, rayon, cotton
Free shipping applies to all orders throughout the UK over £50 with a 1-2 day processing time
Please see our dedicated Returns page for full details.
As a team of moms, we understand the importance of protecting the planet for future generations. We are committed to reducing our impact on the earth by creating beautiful products that are healthier for you, your family, and our environment. All Hotmilk garments are ethically sourced and go through rigorous testing to ensure the fabrics and hardware are safe and free from harmful chemicals.
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Customer Reviews
The TLDR version is ‘just buy this bra, you won’t regret it!’.
I have huge boobs…. I have tried various bras, including M&S and Bravissimo, I fell for an instagram ad that promised the world and was incredibly disappointing. In my desperation I googled ‘best supportive nursing bra’ and Hotmilk was on various websites. I went for it and it took a few days to arrive but wow, I’m so pleased with it!!
Immediately noticeably better quality and support than any bra I’ve tried. Don’t get me wrong, it’s not as good as a ‘normal’ underwired bra but as far as non-wired and nursing bras go it’s phenomenal!! I didn’t size up, just went for the size I was in pregnancy, and it’s perfect. Comfortable and supportive!
The other huge issue I have with nursing bras is they are SO ugly! This bra is actually pretty and gave me some confidence back.
Don’t hesitate just buy one (or two… you’ll need more than one!)
Thank you for leaving such a fabulous review Kate! It is lovely to hear that you are happy with your Show Off bra x
Great fit and super comfy. Nice to have a bra that feels and looks a normal bra with style!
Thank you for leaving us a lovely review on our Show Off bra! x
Such a beautiful bra and incredibly comfortable! I did have a minor fault, which the lovely Demi from customer service sorted for me. Can’t believe I’ve finally found a pretty bra, that is both functional and fits well!
I’m usually a 10F however sized up to a 10FF as I’m newly postpartum and am so happy with the fit!
Thank you for leaving such a lovely review Lily! It was my pleasure to help you out, Show Off looks fab on you!! x
This bra is very soft and comfy to wear, very easy to feed while wearing this bra
Thank you for your lovely review Esme x
Tried one and then came back and bought 3 more! For bigger cup sizes (G, H +) the band that remains in place when the front unclips makes such a difference for general support, and also for re-clipping one-handed after feeding. Tried a few brands and nothing else comes close.
Thank you for your lovely review Beth! I am so glad that you are loving your Show Off xx
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