Meet True Luxe Persian Rose and the designer behind the sexy set

Wendy, an extraordinary individual, serves as the technical fit expert at Hotmilk Lingerie. Since joining in 2011, she has brought an immense creative energy that has made her one of the most remarkable people we have the pleasure of knowing. With over two decades of experience in the lingerie industry, Wendy possesses invaluable technical knowledge and expertise. This wealth of knowledge enables her to craft the perfect maternity bras for our cherished Hotmilk mamas.
Maternity Lingerie being worn by an expectant mother
Wendy's influence extends beyond the office, as she is also a devoted mother to Grace and Cooper. Her firsthand experience as a mother adds a unique perspective to her designs, ensuring that they not only exude stunning beauty but also offer unparalleled comfort and support.

This month, we are thrilled to introduce a breathtaking new colorway for one of our most popular Hotmilk lingerie sets, True Luxe. This design has rapidly become a favourite among mothers, and we had the pleasure of sitting down with Wendy to delve into the inspiration behind this remarkable creation and understand why it has resonated so deeply with our beloved customers.

True Luxe is known for its incredible ability to effortlessly combine sensuality, functionality, and support. So, how do you make sure you find that perfect balance between these elements?

Finding the right balance is always the most challenging part! When we created our supportive bra, our goal was to ensure it could accommodate up to an M Cup while maintaining a sensually appealing design. To achieve this, we utilised our award-winning flexiwire design, which offers optimal comfort and support. The bra showcases a captivating plunging center, magnetic clips for effortless fastening, and an exquisite large floral lace for an added touch of sophistication. The outcome is a luxuriously lightweight bra that not only exudes beauty but also serves as a functional and fashionable option for breastfeeding and beyond. We are delighted to witness how much our mamas adore this style, appreciating its functionality and fashion-forwardness.

What part of the design process did you find the most captivating?

I have two favourite aspects of my work. First off, I absolutely love the initial design process. It's like going on a magical journey of taking an idea, nurturing it, and bringing it to life through conceptualisation. The excitement of turning a simple concept into a tangible creation is truly exhilarating.

And you know what? The second favourite part is when the garment is meticulously crafted and ready to go. The real joy comes from getting valuable feedback from our amazing customers. I can't even begin to describe how rewarding it feels when a happy mama expresses her love for the lingerie we've meticulously designed. It's such a heartwarming moment that reaffirms the passion and dedication we pour into each and every piece.

These two moments, the creative genesis and the gratifying customer appreciation, are what truly make my work fulfilling. They inspire me to keep pushing the boundaries of lingerie design.

True Luxe comes in Black, White, and Amethyst. Now, I'm curious, what inspired the new colour, Persian Rose?

We've chosen a new colour that captures a romantic yet contemporary vibe, giving off a powerful energy. Our previous "White" colourway was all about bright and crisp feelings, but this time we wanted to take a different approach. This specially curated set and colour palette are designed to make you feel empowered, providing a strong and confident experience.

So, what's the secret to nailing that perfect fit?

Our lingerie goes through a series of rigorous testing procedures to ensure the highest quality and perfect fit. Once we receive our sample stock, our experienced team starts the meticulous fitting process, paying attention to every little detail. We carefully evaluate the fit, making adjustments as needed to achieve optimal comfort across all sizes.

We don't stop there! We go on to wear test our lingerie to evaluate everyday comfort, durability, and overall performance. This helps us gather valuable insights and fine-tune our designs. We take immense pride in ensuring that our lingerie not only looks stunning but also provides unparalleled comfort and support.

Once we're completely satisfied with the wear test results, we confidently place our order, knowing that each piece meets our high standards of excellence. We provide fitting tips and notes on our website, especially for mamas whose sizes can change significantly during pregnancy and breastfeeding. We have a dedicated "Find My Fit" section that offers comprehensive guidance.

Because at the end of the day, our mission is to deliver lingerie that not only makes you feel beautiful but also celebrates the journey of motherhood with utmost comfort and style.

Our Hotmilk mamas totally adore this bra! But what makes it stand out and makes it so incredibly special?

Maternity Nursing Bra Clips on Flexi wire Maternity bra

For me, it's all about the sexy style and inclusive sizing that makes us stand out. We take immense pride in creating lingerie that embraces the beauty of our mamas and celebrates their incredible journey during this transformative time. With True Luxe, we've created the perfect example of how lingerie can empower and uplift, making every woman feel radiant, confident, and truly celebrated for her unique beauty. Our attention to detail, from the exquisite lacework to the luxurious fabrics, ensures that each piece of lingerie is a work of art designed to enhance a woman's natural curves and create a sense of sensuality and allure like no other. We believe that every woman deserves to feel absolutely stunning, and that's why we go above and beyond to deliver a lingerie experience that is truly exceptional.

I totally get that picking a favourite True Luxe Hue is a tough decision, just like choosing a favourite child! But hey, if you had to choose, is there a particular True Luxe Hue that stands out to you?

Answering this question is quite a challenge, but as a mom, I'll do my best to respond diplomatically. So, let's talk lingerie! Black lingerie holds a special place in my heart—it's a timeless classic with delicate lace that exudes captivating charm. On the other hand, white lingerie is also a classic choice, giving off a crisp and vibrant appeal that uplifts the mood. Now, let me introduce you to our Amethyst selection. It's perfect for those who want a touch of color amidst the enigmatic allure of darker shades. And oh, Persian Rose! It emanates both strength and romance—a delicate yet powerful combination. Here's a little secret: red bras remain invisible under white tops, making them incredibly versatile. When it comes to selecting colours, we always make sure they flatter every complexion, and I truly believe this range accomplishes just that.

Do you have any tips for a pregnant or breastfeeding who doesn't know her size?

Firstly don’t underestimate how much your body will change. Your cup and band size could increase multiple sizes... Its all part of becoming a mama! Also be aware that every bra fits slightly differently, and like a pair of jeans. The Hotmilk Fitting Team have put together a comprehensive fit guide to ensure your bra fits perfectly! To ensure you are wearing the right size, we suggest following our measurement guide, completing our online quiz, or contacting the Hotmilk Team. Alternatively, head in-store to one of our retailers for a professional fitting.

Lastly, what's next for Hotmilk? What is on your sketch pad?

We are currently developing a plethora of exciting new designs. As someone who is passionate about creating for larger cups, it is truly a privilege to provide support and comfort to women who struggle to find the perfect bra. I am particularly thrilled about an upcoming solution tailored specifically for our incredible mamas, who deserve a comfortable yet highly supportive bra. Stay tuned and keep an eye on this space for more updates and announcements!


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