My Cart


1ST Trimester (0-13wks)

No two pregnancies are the same and you and your shape are unique, these are some of our favourites for the 1ST Trimester. For some soon to be mamas changes to the breast can begin early, for others, it may not happen until much later.  The increase in weight and size of the breast during pregnancy causes the skin to stretch and the breast to drop, which is why it is important to be fitted for a new bra regularly during your pregnancy. We recommend having your first fitting as soon as you notice any changes. All of our bras are designed to transition with you throughout the stages of pregnancy with six hook and eyes in the band allowing the bra to grow with you as your diaphragm expands.   If you are unsure if you can or will breastfeed, choose styles like our Heroine Maternity Bralette or styles with Magnetic Nursing Clips as these are so discreet the nursing clips are invisible so you're covered either way.